WedVibes

What: WedVibes is a digital wedding media brand focused on modern couples, blending inspiration, storytelling, trends, and social-first content.

Roles: Social Media Manager (Contract)

Tasks: Analyze platform performance and competitor content to identify high-performing patterns and emerging trends. Develop and execute short-form social content, including TikTok and Instagram, with a focus on experimentation, rapid iteration, and audience growth. Create graphics, edit video, and write copy that aligns with WedVibes’ editorial voice and visual identity.

Voice: Modern, playful, and culturally aware—romantic without being traditional, aspirational without feeling out of reach. WedVibes content is trend-forward, visually driven, and designed to feel current, shareable, and fun, while still emotionally resonant for couples navigating wedding planning.

I focused on translating performance insights into creative direction—shaping new content pillars, storytelling formats, and social series that balanced trend participation with brand consistency. This included testing short-form concepts and refining them based on engagement and reach.

Through this approach, I helped drive rapid audience growth and visibility, including a TikTok post that reached 960K+ views and sparked significant engagement and follower increase in a short timeframe.