What: An interactive, choose-your-own-adventure based on Inside Out, designed to help kids explore emotions through choice-based storytelling. Viewers guide Riley through her first day of middle school—choosing how she responds in moments like walking into the cafeteria, facing classroom stress, or making after-school plans.

Tasks: Developed story structure and user choices, built interactive prototype in Figma with decision-based navigation, created a pitch deck and teaser video, conducted user testing and applied feedback to improve pacing and accessibility, budgeted project scope and financial model, pitched project as a potential Disney+ feature leveraging Pixar IP and interactive tech.

Why: I’ve struggled with mental health since childhood, often feeling things I couldn’t explain. When Inside Out came out, it gave me a language for those emotions and I wanted to create something that could do the same for others. This project is about giving kids a safe, playful space to “try on” feelings, explore outcomes, and build emotional literacy. It's designed not as a passive experience, but a hands-on, empathetic one—where every emotion has value.

What I Learned: Beyond storytelling and UX design, this project pushed me to think like a creative producer—navigating budgets, audience engagement, and real-world implementation. I researched interactive content trends, analyzed Bandersnatch’s success on Netflix, and built a financial projection showing how this project could increase Disney+ retention and bring in new subscribers. This was the first time I truly felt like a creative strategist, blending emotion, design, and business thinking into one vision.