In-Sīt Coffee

What: In-Sīt Coffee is a specialty coffee shop in Orange County known for its cozy, high-class aesthetic and thoughtfully curated drinks.

Role: Social Media Manager

Tasks: I oversee content strategy and scheduling, collaborating with a film team and management to create visuals, reels, and copy that align with our cinematic, European-inspired brand.

Voice: Timeless, minimal, and observational—like a slice-of-life film with a cup of coffee. We focus on atmosphere and storytelling, inviting customers into quiet, beautiful moments. Our captions lean into dry humor, soft nostalgia, and mood-driven simplicity.

We highlight iconic coffee moments in cinema, build brand consistency through series like “Friday Bag Restocks,” and showcase behind-the-scenes glimpses of baristas and customers—all without showing faces, leaning on texture, movement, and feeling instead.