What: Sam’s Colorful Adventure is an original 2D animated series concept designed to promote emotional literacy in kids ages 6–12. The story follows Sam, a character living in a colorless world, who slowly brings color back into their environment by learning to understand, name, and express different emotions. Each episode explores a new emotion (joy, sadness, anger, fear, curiosity, and hope) using visual metaphors.

Tasks: Developed series concept, story structure, and episode journey map, created pitch deck, creative briefs, and brand guidelines, planned KPIs, marketing strategy, and audience engagement plan, built project management timeline for production, design, writing, and marketing teams, budgeted financial projections, considering design, animation, voice talent, and platform costs

Why: This project grew out of my lifelong passion for mental health and storytelling, especially for children who may not have the words or tools to process what they’re feeling. I wanted to create a show that was beautiful, gentle, and practical—giving kids emotional language while inviting caregivers into the conversation too. Unlike existing shows that touch on emotions occasionally, Sam’s Colorful Adventure centers emotions themselves as the heart of the story.

What I Learned: This project stretched me beyond creative strategy. I had to think like a showrunner and creative producer: balancing vision with logistics. I learned to scope budgets and timelines for production, plan content calendars and engagement strategies, define KPIs for emotional education content, build a multi-platform content plan for parents, kids, and educators, apply DEIA standards intentionally to kids’ media, and pitch a concept that was both heartfelt and market-ready.